Nobody needs all of this at once. The right first step depends on whether your problem is that people cannot find you, cannot decide once they do, or cannot reach you when they try.
Get into the three-result map pack for the searches that happen near your shop.
Map pack position, measured from every corner of your service area.
A site that loads fast, says what you do, and puts the phone number where a driver can hit it.
A site Google can read and a customer can call from in one tap.
Paid search where the maths is done in front of you before a dollar is spent.
Cost per booked job, not cost per click.
The calls that arrive at 11pm get answered, qualified and logged.
Missed calls become booked jobs instead of voicemails.
If people search for your service and you are not in the map results, start with local SEO. It is the cheapest distance between where you are and more calls, and most of the levers are free.
If you already rank but the site does not convert, or it takes six seconds to load on a phone, start with the website.
If you need work booked this month and the numbers clear break-even, start with Google Ads. It is the only one of the four that can produce a call the same day.
If the calls already come and get missed, none of the above is your problem. Start with an AI voice agent.
A free audit checks your map position from every corner of your service area, your site’s technical health, and what your three closest competitors are doing differently. No obligation, and you keep the report either way.
Usually back within two business days.